Cygnus Applied Research

It seems to have become a tradition — that midway through my annual research study, I publish some of the irresistible comments from donors who have taken part in the Burk Donor Survey so far. I d ...

Once you meet Nick you cannot forget him. He is the kind of person who is genuinely interested in other people; he listens with his entire being, not just with his ears. Nick is an actor, and like ...

…why expectations in donor relations should be just as concrete as those for fundraisers who raise money, and how to measure performance

…how taking the time to craft unique appeals even for small stakeholder groups of prospects and donors raises much more money

…why effective donor acquisition requires a diversified mix of appeals surrounded by marketing and communications messages that are not solicitations

…how fundraisers impact everyone’s lives

…why fundraisers should ignore the modest gift values of young donors and steward them like the major donors they are about to become

…stories from donors about the first time they made a charitable gift

…how offering a flexible work environment can extend the tenure of good fundraisers

…why external training, not just on-the-job experience, is essential for anyone aspiring to management or leadership

Press Release: Abila Sponsors ?Donor-Centered Leadership? Book Tour